We cannot ignore the popularity of Helvetica globally – some may say this typeface is overused in many of its applications. It still remains a powerful face that is utilized by designers worldwide serving as one of the most popular choices for Display type.
This trailer is taken from the film Helvetica and is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which recently celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. – http://www.helveticafilm.com/
Please allow a few seconds for the clip to stream. Enjoy!
©PriorCreative & Stephen Prior.