Helvetica IFC trailer

Posted: 28th of March 2010 | in Blog

We cannot ignore the popularity of Helvetica globally – some may say this typeface is overused in many of its applications. It still remains a powerful face that is utilized by designers worldwide serving as one of the most popular choices for Display type.

This trailer is taken from the film Helvetica and is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which recently celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. – http://www.helveticafilm.com/

Please allow a few seconds for the clip to stream. Enjoy!

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