Black Tor Brewery is small micro-brewery based on Dartmoor National Park. Their mission is to brew delicious, flavoursome beers in & around Dartmoor.
Breweries have played a noteworthy role in Devon's rich heritage. Having had previous experience in working with another Devon-based brewery we were delighted with the opportunity to create the Black Tor brand.
The brewery market within the UK is a competitive & saturated area so our job was to create a strong & vibrant identity. It needed to resonate with Dartmoor’s history & location, placing Black Tor as a premium brewery offering delicious ales to its local clientele.
The brief included designing & developing all of Black Tor’s packaging including both mainstay & seasonal pump clips & bottle packaging.
The new logo draws on Dartmoor’s wildlife & heritage. The abstract ‘Raven’ represents ‘The Guardian of Black Tor’.
The new bottle packaging & pump clip designs help position the new beers, using its location, emotive landscape & history. The core beers feature a striking colour palette & gold foil to provide a high quality feel.
Black Tor’s mainstay beers are being sold to many local pubs in Devon. The new identity will aid growth & demand within this very competitive market.
You might also be interested to see our work for Bays Brewery
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