Dydh Tours Ltd. began in 2009, offering a day tour service to visitors in west Cornwall. The service was promoted through a network of hotels in Cornwall, as well as direct advertising through visitor centres & Visit Cornwall.
We'd already worked with Dydh Tours after gaining the account in 2011.
We were asked to create a new visual identity to attract the attention of a new development opportunity in the growing cruise market.
PriorCreative’s role included redesigning & repositioning Day Tours with a view to expanding their offering into Devon but retaining those all-important Cornish roots.
The approach was to reflect the company’s small but personalised offer. They boast expertise in local knowledge, off-the-beaten-track locations & a full service.
We worked closely with Day Tours to produce a printed & digital tour guide featuring their new logo & visual identity. The rebrand now helps the company to sit more comfortably in the destination sector.
With the new guide in place PriorCreative has again been short-listed to apply this to the new website later on in the year.
©PriorCreative & Stephen Prior.